Kraken is a shop selling cosmetics. They create bath products and scrubs using sea salts, that provides a lot of benefits
The brief I had to create a non-gendered modern and minimalist packaging. They didn’t want to follow the usual cosmetics identity
Moving away from the usual visual codes associated with the sea to offer an unexpected visual identity. The results We managed to move away from the usual cosmetic codes as well as the feminine clichés associated with cosmetics. We have replaced all this with a neutral and minimalist identity.
Need some vitamine sea ?
The cure for anything is salt water: sweat, tears or the sea.