Draw me
a logotype
![image](https://cdn.sanity.io/images/7uv596u9/production/5fcc130b1f510f894f8b13bcac0ceea3009cc495-714x1015.png)
![image](https://cdn.sanity.io/images/7uv596u9/production/f42849990ec08d6cf57161fb9b59a72cccad0c4e-800x1076.png)
![](https://cdn.sanity.io/images/7uv596u9/production/2a0c50e273cc7ff689c745d9c4711e8470a5afce-347x430.png)
The customer
Infizio is a startup created by developers specialized in artificial intelligence which sells revolutionary technological equipment in its particular field.
The brief
The idea was to create a modern and futuristic visual identity, which would include simple iconography to engrave on the digital material they sell.
The challenge
The logo had to have a real identity whether in the form of simple text or iconography.
The results
We managed to obtain an impactful and easily identifiable result. While being minimalist, it manages to keep a strong identity.
![couleur 1](/_image/067639ad75ad9896dfff5bf52cf5e8346e6883bf-121x144-Z2g1d54_121x144.webp)
![couleur 2](/_image/67b6a33c349e7abd23860448931bac7de3daeeab-137x127-Z1qy0xN_137x127.webp)
![couleur 3](/_image/40813705c8a19d92a02b6018787c0ee23386b675-129x139-1isJnj_129x139.webp)
![](https://cdn.sanity.io/images/7uv596u9/production/fdbadf22b6f30220d5850efedf927398a9e39468-1072x1098.png)
‟
Great design starts with great branding.
![](https://cdn.sanity.io/images/7uv596u9/production/191a04b3285dac81e02ef332d7578cf34f982350-1064x1384.png)
‟
The key to artificial intelligence has always been the representation.