Dissident.e is an online shop which sells LGBTQIA+ & feminist clothes. A share of each sale is donated to an association that fights violence against women & LGBTIA+.
I had to create a modern, young and committed visual identity for social networks. The final goal was to target a specific market & create a strong customer’s engagement.
Creating from scratch a very specific new universe, which had to respect the fights and engagements of the targeted audience.
Thanks to the community manager & the attractive new identity, we’ve been able to manage a strong community which interact daily with the dynamic content.
aren’t just a tool.
They’re an experience.
I didn’t choose to be gay, I just got lucky.