Draw me
Posts
![image](https://cdn.sanity.io/images/7uv596u9/production/27d090e0ea7fb5847d282197c39cc6366f2d4faf-809x1036.png)
![image](https://cdn.sanity.io/images/7uv596u9/production/660022e0ddcd6c744d5bee0e781b2f7f85302f57-800x1076.png)
![](https://cdn.sanity.io/images/7uv596u9/production/6562c2a24836eb9fa28b038b5659f5d3e729a8af-393x423.png)
The customer
Dissident.e is an online shop which sells LGBTQIA+ & feminist clothes. A share of each sale is donated to an association that fights violence against women & LGBTIA+.
The brief
I had to create a modern, young and committed visual identity for social networks. The final goal was to target a specific market & create a strong customer’s engagement.
The challenge
Creating from scratch a very specific new universe, which had to respect the fights and engagements of the targeted audience.
The results
Thanks to the community manager & the attractive new identity, we’ve been able to manage a strong community which interact daily with the dynamic content.
![couleur 1](/_image/9ebf0a684fd8716561923456c0dea0fea6d64c3c-122x147-Z1hT7zN_122x147.webp)
![couleur 2](/_image/67b6a33c349e7abd23860448931bac7de3daeeab-137x127-Z1qy0xN_137x127.webp)
![couleur 3](/_image/e7f3e4f4eac04a5e9f7b209e87e7f142fbebfe9a-129x139-2ltrl2_129x139.webp)
![](https://cdn.sanity.io/images/7uv596u9/production/e12479693816173351d2450ee1c0a8e8bd9206e2-1106x272.png)
![](https://cdn.sanity.io/images/7uv596u9/production/ae6ac0b44990a9c183eb556fb95e44e1ba595a0d-1072x1098.png)
Social networks
aren’t just a tool.
They’re an experience.
![](https://cdn.sanity.io/images/7uv596u9/production/3cebfee4bebf9cfb0e7b5e41b36a7fe3a4d172a0-532x692.png)
I didn’t choose to be gay, I just got lucky.